Privacy Policy

Version: v1.0
Last Updated: September 23, 2025

Quick Summary (for convenience)

Operator: UTM Manager is a product operated by Optizent, LLC.
Data we collect: Account info, billing info, usage data, and content you provide (e.g., UTM links, templates, audit files).
Org visibility: Org Admins in your organization can view activity and content you contribute.
Analytics: We use tools such as Google Analytics and error monitoring to improve service.
Security: We use encryption, access controls, and backups, but no system is 100% secure.
Availability: We rely on third-party hosting; we strive for uptime but cannot guarantee it.
Data loss: While we back up data, we are not liable for data loss or corruption.
Your rights: You can access, correct, or delete your data. GDPR/CPRA rights apply where relevant.
Contact: support@optizent.com.

(Please read the full Privacy Policy below for all details.)

1. Who We Are

This Privacy Policy explains how Optizent, LLC (“Company,” “we,” “us”) collects, uses, and shares information when you use UTM Manager and related services (the “Services”).

Contact: support@optizent.com
Address: 7345 164th Ave NE #145-110, Redmond WA 98052

2. Information We Collect

We collect the following types of information:

Account & Profile Data: name, email, password (hashed), organization membership, roles.
Billing & Subscription Data: plan, payment method (via payment processor), invoices, taxes.
Usage Data: login activity, actions within the Services, IP address, browser/device type, timestamps, and error logs.
Customer Data: UTM templates, audit inputs, GTM/GA4 configuration files, and other content you provide.
Org Visibility: If you join an Organization, Org Admins may access activity and Customer Data you contribute.
Analytics & Cookies: We use analytics tools (e.g., Google Analytics, error monitoring) and cookies to understand usage and improve features.
Support Data: emails, chat messages, or files you send to us.

3. How We Use Information

We process data to:

Provide and improve the Services.
Authenticate users and manage accounts.
Allow Org Admins to manage org-level activity and data.
Monitor usage, troubleshoot issues, and improve features using analytics.
Send service notices, updates, and (with consent) marketing messages.
Process billing and comply with legal obligations.

4. Sharing & Disclosure

We share information only as needed to operate the Services:

Service Providers: hosting, billing, analytics, email delivery, and error monitoring.
Integrations You Enable: GA4, BigQuery, or other third-party services you connect.
Org Admins: If you join an organization, Org Admins can view and manage your activity and contributions.
Legal & Safety: When required by law or to protect rights, safety, and security.

We do not sell personal information.

5. Cookies & Tracking

We use cookies and similar technologies for authentication, preferences, and analytics.
You can manage cookie settings in your browser or through our consent banner (where implemented).
Disabling essential cookies may affect functionality.

6. Data Retention

We retain data only as long as needed to:

Provide the Services,
Comply with legal obligations,
Resolve disputes, and
Enforce agreements.

You may request deletion of your account and associated data.

7. Security

We implement measures such as encryption in transit, access controls, monitoring, and backups.
However, no system is 100% secure, and we cannot guarantee absolute protection.
You are responsible for using strong passwords and keeping your credentials secure.
We are not liable for unauthorized access, hacking, or data breaches beyond our reasonable control.

8. Service Availability & Data Loss

We host our Services on trusted third-party providers and strive for high availability.
We do not guarantee uninterrupted access or 100% uptime. Outages may occur.
While we perform backups, we are not liable for loss, corruption, or recovery of Customer Data.
You are responsible for maintaining your own copies of important data.

9. Your Rights

Depending on your location, you may have the right to:

Access, correct, or delete your data.
Request data portability.
Restrict or object to processing.
Withdraw consent for marketing communications.
EU/UK residents: GDPR/UK-GDPR rights, including the right to lodge a complaint.
California residents: CPRA rights (know, delete, correct, opt-out of certain sharing).

Requests: contact support@optizent.com. Verification may be required.

10. International Transfers

We may transfer and store data outside your country (e.g., in the U.S.). Where required, we rely on safeguards such as Standard Contractual Clauses (SCCs).

11. Children’s Privacy

The Services are not directed to children under 16. We do not knowingly collect data from children. If we discover such data, we will delete it.

12. Data Processing Addendum (DPA)

For customers who require a DPA to comply with GDPR or similar laws, please contact support@optizent.com.

13. Changes to This Policy

We may update this Privacy Policy. The “Last Updated” date reflects the current version.
If changes are material, we will notify you (e.g., via email or in-app message).

14. Contact Us

UTM Manager is a product operated by Optizent, LLC.
Email: support@optizent.com
Address: 7345 164th Ave NE #145-110, Redmond WA 98052