A connected campaign workflow
Create consistent links. Understand your campaign tracking.
Build campaign URLs, align your team around shared naming standards, and validate the campaign data reported in GA4.
Create
Build campaign links at the pace your team works.
Create individual links, save them to your library, and import or export links with CSV. Pro and Scale add bulk creation and reusable templates.
- Build and save individual links
- Import and export your link library
- Generate QR codes
- Tag multiple URLs together on Pro or Scale
Individual creation, import, export, and QR codes are included on Starter.
Standardize
Give every campaign a consistent name.
Keep campaign naming consistent with shared rules, predefined values, and reusable templates.
- Organization-level formatting rules
- Per-parameter rules and predefined values on Pro or Scale
- Individual template sharing on Pro or Scale
- Organization-wide sharing and source-to-medium groupings on Scale
Organization rules are included on Starter. Advanced controls require Pro or Scale.
Validate
Review the campaign data that reaches GA4.
Connect your organization to a GA4 property and compare reported campaign data with your configured UTM standards.
- Review naming inconsistencies and campaign mismatches
- Check medium values that can cause channel-mapping issues
- Receive monthly validation reports as an organization administrator
GA4 validation is included on all plans with an active connection. Findings depend on the connected property.
Bring your team into the workflow.
All plans support unlimited teammates. Pro adds role controls and access across organizations. Scale adds user groups, organization preferences, audit logs, and priority support.