Templates help marketing teams create campaign URLs faster while maintaining consistent naming conventions across campaigns, channels, and teams.
Instead of manually entering the same campaign values repeatedly, templates allow organizations to reuse standardized campaign structures directly within the UTM Builder and Chrome Extension.
This guide explains how templates work and how to use them effectively.
What Templates Do
Templates allow teams to:
- Reuse campaign structures
- Standardize naming conventions
- Speed up campaign creation
- Reduce manual entry errors
- Share campaign workflows across teams
- Maintain cleaner reporting structures
Templates are especially useful for recurring campaign types and large-scale marketing operations.
Creating a Template
Templates can be created from inside UTM Manager and saved for future use.
Depending on your workflow, templates may include:
- Destination URLs
- utm_source values
- utm_medium values
- utm_campaign structures
- utm_content values
- utm_term values
- Notes or campaign descriptions
Organizations can create templates that align with their internal campaign naming standards.
Common Template Use Cases
Templates are commonly used for:
- Paid media campaigns
- Email campaigns
- Product launches
- Affiliate campaigns
- Influencer marketing
- Social media promotions
- Seasonal campaigns
- Agency client workflows
Instead of rebuilding URLs from scratch each time, teams can start from standardized campaign structures.
Using Templates in the UTM Builder
Templates integrate directly with the UTM Builder.
Once selected, a template can automatically populate campaign fields and apply organization rules.
This helps:
- Reduce repetitive manual work
- Improve naming consistency
- Speed up campaign setup
- Reduce formatting issues
Templates can then be customized further before generating the final campaign URL.
Using Templates in the Chrome Extension
Templates are also available inside the Chrome Extension after signing into your UTM Manager account.
This allows teams to:
- Access templates directly from the browser
- Quickly create campaign URLs
- Reuse campaign structures without opening the main platform
- Maintain consistency across workflows
Shared organization templates automatically become available within the extension.
Organization Templates vs Personal Workflows
Depending on your organization’s setup, templates may be:
- Shared across the organization
- Restricted to certain users
- Used for team-wide standardization
- Managed by administrators
Organizations often use shared templates to maintain consistent tracking structures across teams and channels.
Updating Templates
Templates can be updated over time as campaign naming conventions evolve.
Organizations may revise templates to:
- Reflect new campaign structures
- Standardize updated naming conventions
- Support new channels or platforms
- Improve reporting consistency
Updating templates helps keep workflows aligned across teams.
Best Practices
To get the most value from templates:
- Create templates for recurring campaign types
- Keep naming structures consistent
- Use organization rules alongside templates
- Avoid creating too many duplicate templates
- Standardize commonly used values
- Review templates periodically as workflows evolve
Well-structured templates help improve reporting quality and reduce campaign setup time across marketing teams.
Related Guides
- Getting Started with UTM Manager
- Using the UTM Builder
- UTM Rules
- Chrome Extension Features
- Organizations & Teams