This Month in UTM Manager – July 2026

July has been one of our biggest months yet for UTM Manager.

Our goal remains simple: help marketers build cleaner UTM links, maintain naming consistency, and make campaign tracking easier across teams.

Over the past few weeks, we’ve shipped several improvements focused on governance, collaboration, and workflow efficiency.

Chrome Extension

One of the most requested features is now available.

The UTM Manager Chrome Extension allows you to create and save UTM links without leaving the website you’re currently working on.

Instead of switching between spreadsheets, browser tabs, and your campaign builder, you can:

• Build UTM links directly in your browser.
• Save links to your UTM Manager account.
• Reduce copy-and-paste work.
• Create cleaner, more consistent campaign names.
• Speed up campaign setup.

For many teams, this means less friction and fewer tracking mistakes.

Better Team Collaboration

UTM Manager is no longer just a personal UTM builder.

We’ve added several features designed for growing marketing teams:

• Bulk user invitations.
• Role-based permissions.
• Group management.
• Organization-level settings.
• Improved onboarding for new users.

Whether you’re an agency managing multiple marketers or an in-house team running dozens of campaigns, collaboration is now much easier.

Template Management Improvements

Templates continue to be one of the most popular features in UTM Manager.

Recent improvements include:

• Template sharing.
• Bulk sharing actions.
• Bulk deletion.
• Improved ownership controls.
• Better visibility into who owns and manages templates.

This makes it easier to standardize campaign naming across departments and reduce reporting inconsistencies.

Governance Continues to Improve

Campaign governance is becoming increasingly important as organizations scale.

Recent updates include:

• Team and group support.
• Organization-wide template sharing.
• Template ownership controls.
• Governance-focused onboarding.
• Preferences for organizations that require templates.

We’re also working on automatic template validation to identify templates that don’t comply with your organization’s UTM naming rules.

Built-In Help

We’ve introduced contextual help throughout the platform to make it easier for users to get started.

Instead of searching through documentation, users can access:

• Getting Started resources.
• Feature explanations.
• Pricing information.
• Helpful guides and best practices.

The goal is to help teams become productive faster while reducing the learning curve.

Smarter Trial Experience

We’re investing heavily in onboarding.

New organizations now receive guided emails that introduce key features over time, including:

• Templates.
• Team management.
• Governance.
• Groups.
• Collaboration features.

Rather than overwhelming users on day one, we’re helping them discover the platform step by step.

What’s Coming Next

Here’s a preview of what we’re currently building:

• Template validation against naming rules.
• Smarter onboarding experiences.
• GA4 integrations and campaign insights.
• Additional governance capabilities.
• Dashboard recommendations and setup progress indicators.
• Continued improvements to the Chrome Extension.

Thank You

UTM Manager continues to evolve because of feedback from marketers, analysts, and agencies who use it every day.

If you’ve shared feedback, reported bugs, or suggested features—thank you.

We’re excited about where the product is heading and look forward to sharing more updates in the coming months.

If you haven’t tried UTM Manager recently, now is a great time to take another look.

Clean campaign tracking shouldn’t require spreadsheets, endless documentation, or guesswork—and we’re working every day to make sure it doesn’t.