Tracking

UTM spreadsheets work. In fact, for many teams, a spreadsheet is exactly where UTM management should start. You create columns for source, medium, campaign, content, and term. You document your naming conventions. You add dropdowns or formulas to reduce mistakes. You share the spreadsheet with the team. For a small number of campaigns and a […]

July has been one of our biggest months yet for UTM Manager. Our goal remains simple: help marketers build cleaner UTM links, maintain naming consistency, and make campaign tracking easier across teams. Over the past few weeks, we’ve shipped several improvements focused on governance, collaboration, and workflow efficiency. Chrome Extension One of the most requested

Every messy GA4 report we’ve ever audited traces back to the same root cause: somewhere, a human typed a UTM value by hand. Not a careless human, either. A perfectly competent marketer, on a Friday, launching six campaigns at once, who typed Facebook instead of facebook, or spring sale with a space, or pasted a

Email has a dirty attribution secret: it’s the channel most likely to be invisible in your analytics. Here’s why. When someone clicks a link in Gmail, Apple Mail, or Outlook, that click usually arrives at your site with no referrer at all — email clients don’t pass one the way websites do. So GA4 has

Ask most marketers how many UTM parameters exist and they’ll say five. Ask GA4, and the answer is nine. The gap between those two numbers is where a surprising amount of free attribution value sits in 2026. While everyone fights over utm_source and utm_medium, GA4 has quietly supported a second tier of parameters — utm_id,

Open GA4’s Traffic acquisition report on almost any account and you’ll find a channel called Unassigned quietly eating a chunk of the traffic. We’ve seen accounts where it was the third-largest “channel” — bigger than email, bigger than paid social. The team was running real campaigns with real budgets, and GA4 was shrugging at the

Template sharing makes it easy to standardize UTM creation across your team while still allowing individuals to maintain their own personal templates. Types of Templates UTM Manager supports three types of templates: Personal Templates Personal templates are owned by an individual user. They are ideal for campaigns, workflows, or naming conventions that only you use.

If your organization runs dozens or even hundreds of marketing campaigns every year, campaign naming can quickly become chaotic. One team launches a campaign called spring_sale. Another team creates sale_spring_2026. A third team uses US-Spring-Sale. Before long, reporting becomes difficult because similar campaigns are scattered across multiple names. This is where campaign prefixes can help.

One of the most common reporting problems in Google Analytics 4 starts with a simple issue: Inconsistent UTM medium naming. Examples like: may all represent the same traffic source. But to GA4, they are completely different mediums. That creates messy reports, inaccurate channel grouping, and unreliable marketing analysis. Why Medium Matters The utm_medium parameter is