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If you’re running paid social campaigns across Meta, LinkedIn, and TikTok, your UTM structure can get messy surprisingly quickly. One campaign might use: utm_source=facebook&utm_medium=paid Another: utm_source=linkedin&utm_medium=cpc And TikTok might be: utm_source=tiktok&utm_medium=paid_social Each URL technically has UTM parameters. But when the data reaches Google Analytics 4 (GA4), you’ve created three different ways of describing essentially the […]

UTM parameters seem simple. Add utm_source, utm_medium, and utm_campaign to a URL, and you can track where your traffic comes from. But once multiple people start creating campaign URLs, things can get messy very quickly. One marketer uses: utm_source=linkedin Another uses: utm_source=LinkedIn Someone else uses: utm_source=linkedin.com And another decides: utm_source=li Technically, all four URLs work.

You created a campaign URL with UTM parameters. You clicked the link. You opened Google Analytics 4. And your campaign is nowhere to be found. Or perhaps the traffic is showing up as Direct, Organic, Referral, (not set), or under a campaign name you weren’t expecting. This is a common GA4 campaign-tracking problem, and it

Most marketers who use UTM parameters are familiar with the usual ones: But there is another UTM parameter that gets far less attention: utm_id So what exactly is utm_id, and should you be using it? For many marketers running a handful of campaigns, the answer may be not yet. But if you manage campaigns across

UTM spreadsheets work. In fact, for many teams, a spreadsheet is exactly where UTM management should start. You create columns for source, medium, campaign, content, and term. You document your naming conventions. You add dropdowns or formulas to reduce mistakes. You share the spreadsheet with the team. For a small number of campaigns and a

July has been one of our biggest months yet for UTM Manager. Our goal remains simple: help marketers build cleaner UTM links, maintain naming consistency, and make campaign tracking easier across teams. Over the past few weeks, we’ve shipped several improvements focused on governance, collaboration, and workflow efficiency. Chrome Extension One of the most requested

Template sharing makes it easy to standardize UTM creation across your team while still allowing individuals to maintain their own personal templates. Types of Templates UTM Manager supports three types of templates: Personal Templates Personal templates are owned by an individual user. They are ideal for campaigns, workflows, or naming conventions that only you use.

If your organization runs dozens or even hundreds of marketing campaigns every year, campaign naming can quickly become chaotic. One team launches a campaign called spring_sale. Another team creates sale_spring_2026. A third team uses US-Spring-Sale. Before long, reporting becomes difficult because similar campaigns are scattered across multiple names. This is where campaign prefixes can help.