At first glance, the Build UTM page in UTM Manager looks like something you’ve seen before: fields for a URL, a source, a medium, a campaign, a button at the bottom. Google’s free Campaign URL Builder has looked roughly like this for a decade, and it’s where most marketers learned to tag. Look closer, though, […]
Build UTM & Save it For Life: What a URL Builder Looks Like When It Has a Memory Read More »
The most common objection we hear to adopting a UTM tool isn’t about features or price. It’s this: “We have two years of links in a spreadsheet. We can’t just start over.” Fair. That spreadsheet — chaotic as it is — holds your campaign history, your live links, the tags running in ads right now.
Every messy GA4 report we’ve ever audited traces back to the same root cause: somewhere, a human typed a UTM value by hand. Not a careless human, either. A perfectly competent marketer, on a Friday, launching six campaigns at once, who typed Facebook instead of facebook, or spring sale with a space, or pasted a
Global Rules in UTM Manager: Clean Your UTM Data Before It Exists Read More »
Email has a dirty attribution secret: it’s the channel most likely to be invisible in your analytics. Here’s why. When someone clicks a link in Gmail, Apple Mail, or Outlook, that click usually arrives at your site with no referrer at all — email clients don’t pass one the way websites do. So GA4 has
UTM Tracking for Email Campaigns: The Setup Guide Your ESP’s Documentation Skips Read More »
Ask most marketers how many UTM parameters exist and they’ll say five. Ask GA4, and the answer is nine. The gap between those two numbers is where a surprising amount of free attribution value sits in 2026. While everyone fights over utm_source and utm_medium, GA4 has quietly supported a second tier of parameters — utm_id,
Open GA4’s Traffic acquisition report on almost any account and you’ll find a channel called Unassigned quietly eating a chunk of the traffic. We’ve seen accounts where it was the third-largest “channel” — bigger than email, bigger than paid social. The team was running real campaigns with real budgets, and GA4 was shrugging at the
A while back, a Shopify merchant came to us with a familiar complaint: their GA4 numbers and their Shopify Marketing report disagreed so badly that neither was usable. They were spending around $14K/month across Meta, Google Ads, and Klaviyo. GA4 said email was their best channel. Shopify said it was “Direct.” Meta Ads Manager, of
How to Setup Shopify UTM Tracking: The Setup We Recommend Read More »
