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UTM parameters are supposed to bring clarity to your marketing data. In reality, they often create chaos. Most analytics tools will happily show you campaign reports — but they won’t tell you: That’s the gap UTM Manager was built to fill. Instead of just showing “what happened,” UTM Manager shows you what’s wrong, what’s working, […]

Stop wrestling with spreadsheets. Start building clean, consistent UTMs every time. If you’ve been in digital marketing long enough, you’ve probably lived this story: Your team launches campaigns.Everyone builds UTMs in… different ways.Someone uses uppercase.Someone uses spaces.Someone uses dashes.Someone copies an old link and edits half of it.Someone forgets campaign names entirely. And then… all