If you’ve ever looked at a really long link in your browser and wondered what all those extra bits mean, you’ve probably seen UTM parameters in action. They look a little messy at first, but they’re one of the most powerful tools digital marketers have for tracking campaigns. Let’s break it down in plain English. […]
What are UTM Parameters? A Simple Guide for Marketers Read More »
Spreadsheets are the most common method for creating, managing, and tracking UTM parameters. However, they are also the messiest. Unless you are the only one building and managing the UTMs in your organization, they can be very challenging to manage. But if you still want to manage in a spreadsheet, then we recommend using UTM
UTM Tracker Spreadsheet Read More »
If you want Google Analytics 4 (GA4) to tell you exactly where your traffic is coming from, you need to tag your links with UTM parameters. Many marketers skip this step and then wonder why their reports are full of “Direct” traffic or mislabeled sources. The truth is, GA4 is only as smart as the
How to Tag Campaigns for GA4 Tracking Read More »